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Websites unfortunately don’t maintain themselves. Between frequent update roll-outs and the ever-evolving threats to site security, investing in a maintenance plan ensures that all the hard work put into building your site wasn’t all for nothing.

When it comes to building a website and deciding on the platform on which to base it, many small businesses choose a WordPress site. Although less flexible than a site built in html it means that website owners can easily create and manage new content, change the site’s appearance and extend its functionality via plugins without any coding knowledge at all. But it still takes time, effort, and money to properly manage a WordPress site. Plugin, theme, and software updates all need to be carried out regularly.

Customer expectations have changed dramatically in recent years. We all expect deeper, more meaningful relationships with the brands from which we buy. We expect interaction, whether it’s online, on the phone, or face-to-face and a satisfying purchasing journey.

Every business should be thinking about how to create those more meaningful relationships with their customers. The role of customer focused marketing is to build trust and engage customers to build brand loyalty and reduce customer turnover.