Wordpress website maintenance

Importance of Ongoing WordPress Website Maintenance

Websites unfortunately don’t maintain themselves. Between frequent update roll-outs and the ever-evolving threats to site security, investing in a maintenance plan ensures that all the hard work put into building your site wasn’t all for nothing.

When it comes to building a website and deciding on the platform on which to base it, many small businesses choose a WordPress site. Although less flexible than a site built in html it means that website owners can easily create and manage new content, change the site’s appearance and extend its functionality via plugins without any coding knowledge at all. But it still takes time, effort, and money to properly manage a WordPress site. Plugin, theme, and software updates all need to be carried out regularly.

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Branding in B2B markets

The value of Branding in B2B Markets, part two

Technology Markets

The value of branding in B2B environments is epitomised by modern technology markets. Traditionally associated with a reluctance to invest in brand, this industry is accustomed to spending vast amounts on technical facilities and capital equipment. Technology markets are especially reticent to channel resources into what it often identifies as abstract concerns and until recently, this attitude was acceptable. Previously, demand for technology predominantly centred on product functionality and cost, conforming to the stereotype of today’s B2B model. However, technology suppliers were forced to re-examine this approach as their markets matured.

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Branding & design

The Value of Branding in B2B Markets

A brand is the most important strategic asset your business will ever possess. Yet even the most experienced marketer might struggle to communicate the concept in a single sentence. Furthermore, if you were to approach the majority of today’s business-to-business organisations, they would probably tell you that branding finds little application in a market allegedly filled with dispassionate decision makers. However, an increasingly competitive market landscape is eroding this reality – if, indeed, it ever existed. B2B marketing must follow the example of its consumer-focused counterpart and embrace the notion that a strong brand has the power to differentiate, build and protect those it represents in the face of incessant commoditization.

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Visit Protean at Great British Expos

Visit us to find out how to build brand loyalty

Customer expectations have changed dramatically in recent years. We all expect deeper, more meaningful relationships with the brands from which we buy. We expect interaction, whether it’s online, on the phone, or face-to-face and a satisfying purchasing journey.

Every business should be thinking about how to create those more meaningful relationships with their customers. The role of customer focused marketing is to build trust and engage customers to build brand loyalty and reduce customer turnover.

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Search engine optimisation

SEO Factors for 2019

I listened to a recent online promo from a “Marketing Expert” claiming that SEO was a waste of time and that you shouldn’t bother trying to trick Google and the other search engines. That statement made me lose control of my mouth full of coffee and nearly caused a messy incident on my Mac keyboard.

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