Branding & design

The Value of Branding in B2B Markets

A brand is the most important strategic asset your business will ever possess. Yet even the most experienced marketer might struggle to communicate the concept in a single sentence. Furthermore, if you were to approach the majority of today’s business-to-business organisations, they would probably tell you that branding finds little application in a market allegedly filled with dispassionate decision makers. However, an increasingly competitive market landscape is eroding this reality – if, indeed, it ever existed. B2B marketing must follow the example of its consumer-focused counterpart and embrace the notion that a strong brand has the power to differentiate, build and protect those it represents in the face of incessant commoditization.

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Integrated marketing

Integrated marketing. What is it? Do I need it?

Integrated marketing is a term that gets bandied around an awful lot these days, but what does it actually mean?

Most companies from small start-ups

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