Integrated marketing

Integrated marketing. What is it? Do I need it?

Integrated marketing is a term that gets bandied around an awful lot these days, but what does it actually mean?

Most companies from small start-ups

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12 best practices for a solid eCommerce marketing strategy.

13.5% of all purchases in the UK are made via the internet, the largest retail outlet in the world. The internet contributes to 8.3% of the UK economy – according to recent research conducted by Boston Consulting Group. Some 13.5% of all purchases were done over the internet in 2010 – more retail online than any other major economy – and this is projected to rise to 23% by 2016. eCommerce marketing will continue to expand at a rate of 11% per year for the next four years, reaching a total value of £221bn by 2016.

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