Many companies take an attitude of ‘Build it and they will come’ when it comes to their website. But if consumers do not know your name or address how can they find you?
Do you actually know what your customers are searching on the web? Do you know what your prospects are searching and how they search? 85% of all traffic on the internet is referred by search engines which tells you how very important SEO is in delivering targeted traffic to your website.
Help transform visitors into buyers by effectively utilising the content of your website.
Search engines rank your site by credibility and popularity. Crawlers, spiders or robots analyse your site content, index the pages and monitor the links to and from your content on a regular basis. Major search engines are always changing their search algorithms and search terms also change as markets develop, so SEO must be an ongoing process.
The objective is to get the highest rankings possible. People click on the top 5 listings more than any other, and 90% don’t look past the first 30 listings.
You cannot buy your way to the top of the rankings. You need a consistent SEO strategy …
- the right content – content that your buyers are looking for and organised in a way that crawlers can find it
- the right keywords – that your buyers are searching by
- the right site coding – such that the crawlers, spiders, and robots can trawl your site
- the right links – to increase your popularity/credibility with search engines
Without it your customers and prospects will not find you …they will find your competitors!