Developing Brands by Design; Practical Gudelines

Part 1: Who are we?

It’s a time of year that many companies are urgently preparing for next year’s new product or even new company “launch” or “re-launch.”  Although THE BRAND is a topic frequently mentioned in these meetings and conversations, much less frequently is there a  consensus of what the brand is, what it means, or if and how, (much less why) it’s significant.

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