When CentraTEQ, a UK distributor of Vibration Test Equipment, realised their website was holding them back, Protean, as their content marketing partner, suggested a complete overhaul. Their old site, hosted on a restrictive platform, wasn’t ranking on search engines—despite best efforts to enhance the content. This lack of visibility was preventing them from effectively reaching new customers and showcasing their products.
We approached the project with a dual focus: aesthetics and performance. Our team crafted a sleek, modern design that highlighted CentraTEQ’s products, while behind the scenes, we rebuilt the site on a streamlined WordPress platform. This not only improved site speed and user experience but also laid the groundwork for strong search engine optimisation (SEO).
The results were fast and impressive. Within days of launch, CentraTEQ’s search rankings surged. Their most important keyword, “Vibration Test Equipment,” jumped 59 places, landing at No. 2 in just a few weeks. Other key terms saw similar gains, dramatically boosting their online visibility.
CentraTEQ’s new site isn’t just a visual upgrade—it’s a powerful tool driving traffic, business growth, and partner recognition. Want to know more? Read the full portfolio case study for the complete story.
