content marketing

Useful content should be at the core of your marketing.

Consumers, buyer and prospects have shut off the traditional world of marketing. Most have access to and use a recording device that allows them to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).

Read the rest of this article from Content Marketing Institute.

 

 

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