DRAMATIC SEARCH ENGINE IMPROVEMENTS AND PRAISE FROM THEIR GLOBAL PARTNERS.
THE CHALLENGE /
CentraTEQ, a UK-based distributor of Vibration Test Equipment, had long struggled with a website that was failing to deliver results. Hosted on the Fasthosts platform, the site was outdated, difficult to manage, and nearly impossible to rank on search engines, despite best efforts to enhance the content. This lack of visibility in search results was impacting their ability to reach new customers and effectively showcase their products, which they distribute in the UK on behalf of leading international manufacturers. CentraTEQ needed a website that not only looked modern and professional but also performed well in search rankings.
THE SOLUTION /
Protean stepped in with a complete overhaul of CentraTEQ’s online presence. We began by crafting a sleek, modern design that emphasised ease of navigation and a clean, professional aesthetic. Next, we redeveloped the copy to clearly communicate CentraTEQ’s expertise and the quality of the products they distribute.
The biggest transformation came in the backend. We rebuilt the site from scratch on a streamlined WordPress platform and moved it to a dedicated WordPress server, optimising for performance and search engine visibility. The new site was stripped of unnecessary clutter, ensuring faster loading times and smoother user experience. Crucially, we optimised the site for SEO, ensuring all key search terms were strategically integrated across the content and backend elements.
THE RESULTS /
The impact of the redesign and development was immediate and impressive. Within just a week of launching the new site, CentraTEQ saw a dramatic improvement in their search rankings.
- For the term ‘Product Test Systems,’ CentraTEQ leapt up by 89 places
- For their most important term, ‘Vibration Test Equipment,’ the site skyrocketed by 59 places in just two days, now ranking at No. 2 within weeks.
- Other key terms also saw significant jumps, driving increased visibility and traffic.
The feedback from CentraTEQ’s partners and principals was overwhelmingly positive. They praised the new design and improved product presentation, recognising it as a significant improvement in how their equipment was represented in the UK market.
CentraTEQ now enjoys a modern, high-performing website that not only looks the part but delivers outstanding search results and business growth.
