BRAND DEVELOPMENT & WEBSITE DESIGN & BUILD
SME Today is a new national digital magazine for UK SMEs and is owned by the UK’s leading regional events provider, The Great British Expos Ltd. SME Today is now read by over 186,000 subscribers every week and the website can attract 50,000+ unique visitors each month.
THE BRIEF /
Design, develop and launch an identity and website for a new magazine style business portal and fortnightly newsletter targeted at the vast database of SMEs established by regional business events organiser, Great British Expos.
THE PROCESS /
Before any design took place Protean involved Great British Expos in a series of brainstorming sessions to pick a name that would reflect the intended content of the magazine and sound interesting to the target audience. The design and development of an eye catching but simple logo followed. We collectively identified the reason why the magazine should exist, the goals, and how to attain them. Equally important were topics to be covered, and in what depth, the tone of voice—and therefore of design – and of course an analysis of the target audience.
THE RESULTS /
Protean created a fresh and modern corporate ID and a truly responsive website with a clean and neat layout that’s super user-friendly. The audience can easily navigate the site and access essential content via the selected categories. Optimised for speed it readily handles the large amounts of content which are the trademark of a news website. It benefits from good typography, an eye-catching color scheme, and other essential elements of a good website. It’s made the job of the new SME Today editorial team easy and trouble-free.
"We have conducted business with Protean over the last 8 years and have found them efficient, forward thinking and they are always going the extra three miles - not just one.
Allison DoddDirector
If you are looking for old fashioned customer service and support, look no further, it is a rarity these days. Highly recommended."
