CREATION OF A NEW WEBSITE TO BRING TOGETHER THE ‘BEST IN TEST’
A new name and widely expanded product offering drove the design of this new website for leading electronics test company, Combined Test Solutions. Simple navigation, sharp graphic details and tab formatted content have helped them to connect with their audience in a new way.
THE BRIEF /
Combined Test Solutions needed a new company name, website and corporate identity to accommodate their new wider range of products. Formerly Cirris test systems, they expanded their product range to supply other manufacturers test equipment. This move positioned them to serve new markets.
CTS approached Protean to design and develop their website to effectively communicate the new ranges and breadth of their experience. It was our task to ensure the full product offering was immediately obvious, and to emphasise their status as industry leaders.
AGENCY FOCUS /
Corporate Identity
Concept & Design
Website Design & Development
Email Marketing
THE PROCESS /
After the development of a new simple logo in a bright contemporary colour, the planning process began with an analysis of existing content on the site to determine what should stay and what should go. To manage the tripling of the number of products on offer we created a cleaner and more intuitive design, with targeted audiences across several market sectors – Aerospace, Automotive, Defence, Rail, Oil & Gas etc. The new series of banners helped support and illustrate the markets for whom CTS offer solutions.
The site was built with a CMS, allowing CTS to upload content on a regular basis.
THE RESULTS /
The new website was a key step in rebranding Combined Test Solutions, and showcasing the expanded offering. The product ranges compliment each other – and now fit together perfectly on the website for a cohesive “one stop test shop” for UK manufacturers. Since the launch we have seen both traffic and browsing time increase on the site.
"Warm, friendly team who always help us - even when we are flat out and they have to work with limited information. It can be difficult to achieve the right look on a website, brochure or banner, but Protean always deliver a refined and good looking product!"
Tim MorrisGeneral Manager
